Um … I don’t know about this article. The topic is “booksmaxxing,” which seems to be a kind of movement. As the piece says, “[It’s n]ot just fashionable—being a big reader is considered sexy.”
I tend to side with the article when it says, “it [is] an entirely performative exercise aimed at convincing the world you are intelligent and possess an attention span.”
But, maybe that’s not so bad. Even if the motives are shallow and absurd, people are at least talking about books.
The overall trend—noted by the article—is Americans are in fact reading less. If my observations in the classroom for almost fifteen years indicate anything, many (most) students don’t seem too interested in reading or learning for that matter.
The culture, taken in aggregate, is intellectually incurious. There doesn’t seem to be much interest in reading, in culture in general, in food even. Many cultures and ethnicities are proud of their various dishes and national cuisines. Americans seem content with Burger King and Chili’s. Why can I not buy a $5 bowl of noodles from a Vietnamese grandma? Why is that??
So, we cannot be surprised that Americans don’t care too much about reading; they don’t even care about eating.
In order to become better educated, reading is going to be an important tool. And being better educated makes one stronger and more alive. To remain uneducated is to be weak and half asleep. Being educated makes one more developed. One sees the world more clearly, more confidently.
When one is engaged in a course of study, there is a moment I hope everyone reading this gets to experience. You’re sitting with a book, and you lean back and say out loud, “Everyone is wrong.” I wouldn’t trade that event for anything in the world. It’s a moment when you have become stronger, more developed. Now, it doesn’t come easy. It will take years, but it is the best thing you will ever experience.
Oh, also, please do not make the assumption that college degrees = educated. They do not. One can rack up degrees and certificates plural, and remain uneducated. Becoming educated is on you.
Also, a population that is uneducated is in danger of itself. As I tell my students, it is very easy to convince a four-year-old there is a monster in the closet. Why? Because, from the four-year-old’s perspective, a monster being in the closet is plausible. The four-year-old does not know any better. This applies to very tall children. Uneducated adults can be convinced of anything. They don’t know any better.
Politics? The economy? Vietnam? The Middle East? Foreign policy? World War II? American history? Basic philosophy? Basic logic? Basic science? All these things remain a mystery when one is not educated.
We live in an age of information. There is information and data everywhere. Why are we still so badly uneducated? Why do so many Americans not know rudimentary politics or rudimentary economics?
And when you cannot make sense of the news or read a newspaper critically, you’re at risk of believing strange things. You judge what you hear by who is saying it—and how they are doing so.
Washington DC knows this; they hire top-flight marketing firms to deliver what they want the population to want. (Americans believe and do what they are told; it’s a very obedient culture.) And believe me, Washington knows very, very well what you actually want. The public-opinion polls are watched quite closely. They know the population judges by appearance and is not politically articulate. You are served immense helpings of bread and circuses.
Past generations and eras frequently look childlike and foolish. “How did they believe such nonsense? Why did they tolerate that?” But future generations will say the same things about us. It is tempting to view ourselves as sophisticated and enlightened. We are not. Don’t like who’s in the White House? We put him there. He is our fault. He is America.
So, if a shallow and niche movement that reduces reading to a pose is afoot—an aesthetic that enhances one’s online dating profile—it is I suppose harmless. And just might do a small bit of good.
The motives are superficial and frivolous, yes. But the movement can only move things in a positive direction, assuming it moves them at all.
https://www.theguardian.com/books/2026/jun/17/booksmaxxing-how-reading-became-sexy